Description of their identity
The Witty Protestors are a well-informed, quick-witted and creative tribe, unafraid to use humor and satire to denounce social inequalities and the excesses of capitalism. This tribe is comprised mainly of male members, averaging between 35 and 45 years of age. They are sensitive to Scuppie, Normcore and Woke trends, and are particularly committed to social justice, economics, ecology, art and humor.
Witty Protestors are committed political activists who communicate their ideas with hard-hitting messages and satirical imagery. They are highly critical of governments and political elites, and denounce worker exploitation, social injustice, environmental pollution and excessive capitalist practices. As totems, social justice, the economy and ecology are the Witty Protestors' main concerns.
They are deeply attached to these values and seek to promote them through their creative and political activism. Humor is also an essential totem for this tribe, as they know that humor can be a powerful tool for engaging people and spreading ideas. Witty Protestors also have secondary convergences such as travel, music-making, gardening and personal development. These activities enable them to recharge their batteries, connect with nature, and develop their creativity and well-being.
Conversation Topics
Activism, anti-capitalism, social inequalities, social justice, economics, ecology, art, humor.
Brands who they follow/interact with
Mediapart, The Intercept, Greenpeace, Reporterre, Le Média, Alternatives Economiques.
What hurts or causes them conflict
This tribe resents injustice, as well as everything related to the privileges of millionaires and the lack of opportunities for lower social classes. Their identity depends 100% on their political and social activism, so it is essential for them to show their constant struggle with what they do and what they stand for. One of the worst things that can happen to this tribe is to be forced to remain silent and not fight for the ideals they have.
Kind of Stories consumed by the tribe
This tribe consumes content focusing on campaigns highlighting social justice, economics, and ecology. They value using humor and creativity in brands to communicate with this tribe, using elements of comics and satire. Members of this tribe are also interested in seaside travel, playing music, gardening, and personal development, so creating offers that cater to these interests could be relevant.
Google Ads Keywords
"social justice activism," "environmental sustainability," "anti-capitalist satire," "political art protest," "independent investigative journalism."
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| Work - Job Titles: Activism | Hobbies and activities -Politics and social issues: Charity and causes, Community and social issues, Current events | Travel: Frequent Travelers |
| Arts and Music: Dance | Other behaviors: Interest in upcoming events. | |
| Entertainment - Live Events: Music Festivals | ||
| -Other interests: Garnening, Green Peace, Activism |
What Podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
admin
Jean-Christophe Flatin
