Consumer Tribe: Amour-Propre's

Consumer Tribe: Amour-Propre's
Keywords: Self-love, personal growth, personal experiences, how they pamper themselves.

Description of their identity

Amour-Proper's represents a group of young men and women from 20 to 35 years who dedicate their profiles to elaborate a narrative about how they have learned to love themselves, and from this, to grow personally and enjoy life.

In that sense, many of their contents are micro-narratives about their main learnings. They put themselves at the center but share their experiences with others with the intention of inspiring them. They also share their moments of enjoyment, relaxation, and self-care as the fruits of their own growth.

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