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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Meituan
Case Studies Travel and Outdoors Technology

Meituan

tiers
Drone Delivery, Heritage Tourism, Servicescape Innovation, Autonomous Logistics, Digital Commerce, Cultural Commodification
Eureka Eureka
Wildpicureans
Consumer Tribes Travel and Outdoors Luxury Health & Wellbeing

Wildpicureans

tiers
Consumer Tribe: Wildpicureans
Eureka Eureka
Philotimo-Preneurs
Consumer Tribes Travel and Outdoors Luxury

Philotimo-Preneurs

tiers
Consumer Tribe: Philotimo-Preneurs
Eureka Eureka
Uber Safari
Case Studies Travel and Outdoors Mobility and Transport Luxury

Uber Safari

tiers
Platform Capitalism, Experiential Consumption, Wildlife Tourism, Digital Curation, Sharing Economy, Cultural Commodification
Eureka Eureka
Carpe Diem Patriarchs
Consumer Tribes Luxury Family & Relationships Travel and Outdoors

Carpe Diem Patriarchs

tiers
Consumer Tribe: Carpe Diem Patriarchs
Eureka Eureka
Kopikhoo
Case Studies Food & Beverage Travel and Outdoors

Kopikhoo

tiers
Cultural Authenticity, Micro Retail, Coffee Semiotics, Servicescape Design, Heritage Branding, Family Enterprise
Eureka Eureka
Aviator
Case Studies Food & Beverage Travel and Outdoors

Aviator

tiers
Experiential Marketing, Place-Based Branding, Culinary Authenticity, Consumer Participation, Cultural Symbolism, Geographical Narratives
Eureka Eureka
Mountain Dew
Case Studies Travel and Outdoors Food & Beverage

Mountain Dew

tiers
Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement
Eureka Eureka
Intrepid Travel Saudi Arabia: Women's Expedition
Case Studies Travel and Outdoors Art & Culture Luxury

Intrepid Travel Saudi Arabia: Women's Expedition

tiers
Gender Tourism, Cultural Commodification, Women Empowerment, Premium Travel, Cultural Authenticity, Transformative Experiences
Eureka Eureka
VluchtelingenWerk Nederland
Case Studies Social Awareness Travel and Outdoors

VluchtelingenWerk Nederland

tiers
Spatial Semiotics, Experiential Learning, Counter-narratives, Refugee Representation, Embodied Ethnography, Public Discourse
Eureka Eureka
Germany Tourism
Case Studies Travel and Outdoors Technology

Germany Tourism

tiers
Virtual Influencers, Digital Anthropology, Tourism Marketing, Algorithmic Culture, Brand Personification, Consumer Engagement
Eureka Eureka
NIHI Sumba
Case Studies Travel and Outdoors Luxury Health & Wellbeing

NIHI Sumba

tiers
Interspecies Marketing, Transformative Consumption, Ritual Tourism, Luxury Experience Design, Cultural Commodification, Ethical Hedonism
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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