Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Saks Global Luxury Pulse Finds Increasing Interest in Personalization and AI

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Global

Kohler & Remedy Place

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Wellness Technology, Luxury Biohacking, Home Wellness, Experience Commodification, Ritualized Recovery, Embodied Consumption

Bang & Olufsen Headphones

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Luxury Technology, Sustainable Design, Premium Audio, Longevity Innovation, Consumer Durables, Material Semiotics

The White Lotus

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Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption

Uncle Nearest

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Professional Mentorship, Cultural Capital, Spirits Industry, Diversity Initiatives, Occupational Communities, Knowledge Transfer

The Tribe Taster: Nostalchic Wavers

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The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets.

Vestiaire Collective Fast Fashion Campaign

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Digital Anthropology, Consumption Rituals, Platform Governance, Sustainable Fashion, Influencer Culture, Circular Economy

Kimpton Fitzroy

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Synaesthesia, Multisensory Marketing, Experiential Consumption, Luxury Hospitality, Sensory Branding, Chromesthesia

Vestiaire Collective & Isabel Marant

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Digital Recommerce, Luxury Semiotics, Circular Fashion, Cultural Intermediation, Authenticated Secondhand, Conscious Consumption

Balenciaga

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Digital Heterotopia, Virtual Servicescape, Fashion Semiotics, Luxury Brand Experience, Spatial Computing, Consumption Rituals

Venice Simplon-Orient-Express

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Experiential Luxury, Artification, Spatial Semiotics, Cultural Capital, Ritualized Consumption, Discrétion