Description of their identity
The Audiophiles tribe is made up of people between 20 and 40 who position themselves as music enthusiasts, not only from a passive attitude (listening to it) but also through an active attitude (producing it). For this reason, their profiles are a storage of moments where their vinyl collections, the music they listen to, and the moments in which they produce their own music can be appreciated.
In this sense, the members of the tribe postulate themselves as music lovers who make sense of reality through music consumption and production. It is an identity positioning that, in order to belong, they exhibit their collections of records and compact discs, in addition to their technical knowledge to equalize, master or produce music.
