Book Worms

Consumer Tribe: Book Worms

Book Worms
Consumer Tribe: Book Worms
Keywords: Conferences, book presentations, books, coffee, literature, art, cinema, poetry, museums.

Description of their identity

The tribe called Book Worms is made up of profiles of women and men between 20 and 35 years old who build their digital identity around the different branches of intellectual disciplines, such as literature, cinema, painting, etc. They position themselves as "savants" immersed in the reflective and contemplative environment. The digital tribe uses social networks to expose the books they are interested in, the conferences they attend, personal reflections that arise from quotes or readings they make and the progress they are making in their thesis.

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