Braggarts

Consumer Tribe: Braggarts

Braggarts
Consumer Tribe: Braggarts
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Keywords: Cinema, literature, theater, arts, museums, reading clubs, culture-related interests, exposure to cultural knowledge.

Description of their identity

The Braggarts tribe comprises a group of profiles from 25 to 45 years old that define themselves as people interested in the world of art and culture. Based on this identity, they construct the image of the "cultivated" person and position themselves in social networks from this perspective.

Its members manage to project the figure of the connoisseur of art and culture through the publication of various activities that cover not only cinema but also literature, plastic arts, and visits to museums and theater, among others. To be part of the tribe, these profiles must show an affinity for more than one of these cultural and artistic branches.

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