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Keywords: Smart finances, work life, friendship, investment, financial education, accounting.
Description of their identity
The Budget Mentors tribe comprises young people, with an even distribution of male and female members between 18 and 35.
One of the unique characteristics of the people who belong to this tribe is that they market themselves as being employed in the accounting field. In addition, they try to create an image of themselves as competent and thriving in the field by describing their day-to-day work and demonstrating how they use the ideas of financial education (both in their own lives and while instructing others in the field).
