Cartoon Network

Campaigns, Electronic Waste, EMEA Region, Envision Racing, Climate Champions, Children

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A campaign that educates Gen Alpha on the dangers of electronic waste.

In order to address the issue of electronic waste, which is expected to reach 82 million tonnes yearly by the year 2030, Cartoon Network has collaborated with Envision Racing on a campaign that will cover the whole EMEA region. Surprisingly, seventy percent of youngsters between the ages of six and eleven are not aware of the concept of electronic trash, despite the fact that discarded devices are commonplace. A variety of instructional content, such as films, challenges, and quizzes, will be broadcast on the television channel as part of the program. 'Climate Champions' is a message that will be distributed to children in July of 2024. Formula E team Envision Racing is based in the United Kingdom.

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