Sony Pictures: The Neighborhood as Stage
tiers
Brand Semiotics, Symbolic Consumption, Cultural Myth, Reference Groups, Digital Anthropology, Brand Community
KAIST: Reading in Space
tiers
Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study
Forty-Five Thousand Stores Turn a Beverage Brand Into an Entertainment Platform
members
Asia Pacific
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
FreeTV: Public Broadcasting in the Age of Platforms
members
Digital, Broadcasting, Inclusion, Platform, Nigeria, Infrastructure,
Saemangeum Developmen: Synthetic Idols as Statecraft
members
Generative Ai, Virtual Idols, Place Branding, Public Communication, Consumer Culture, Government, MANGEUM BOYZ, Idols, South Korea
Cool Roast Curves: Nostalgia in a Box
tiers
Nostalgia, Semiotics, Packaging, Brand Positioning, Consumer Culture, Coffee, Retro, VHS
Joe Jonas & Hay Day: Country Music Festival
tiers
Celebrity, Coziness, Cocreation, Gamification, Community, Authenticity, Collaboration, Music