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Keywords: Food repair, seasonal recipes, baking, product sales.
Description of their identity
Culinary Creators is a tribe made up of a variety of profiles from 20 to 40 years, both individual and entrepreneurial, who are professionally dedicated to cooking or baking. These profiles position themselves on social media as digital creators or micro-celebrities due to their culinary skills.
Using social networks, the tribe shares the progress of their career by showing their creation process and the improvements in the results obtained. Through this exposure, they build micro-celebrity profiles that promote the sale of their products, especially related to baking.