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Keywords: Trips, cathedrals, cultural practices, monuments, haciendas, magical towns.
Description of their identity
Cultural Sightseers is composed of a network of profiles from around 30 years old that are positioned from a certain attachment to cultural and regional elements. Hence their digital activity: they show the monuments they appreciate in their daily lives, exhibit trips to magical towns and the characteristic symbols or signs of each region, among others.
The axis of the digital tribe has to do with articulating identity with culture. It is about positioning themselves as hunters of moments and cultural objects from a spectacle point of view, that is, from a purpose attached to the exposure of culture in “Instagrammable” terms.
