Consumer Tribe: Devotees

Consumer Tribe: Devotees
Keywords: God, prayer, religious lifestyle; catholicism; family values.

Description of their identity

Devotees are people who acquire meaning in life from the religion they proclaim. They intertwine their identity and lifestyle events with the figure of God (and the biblical discourse): they attribute their existence, way of being, possessions, and family to the Grace of the Lord.

In social media, this way of presenting their identity manifests in the form of publications: Facebook, Twitter and Instagram work as platforms for them to proclaim their religious discourse in meme format, author's phrases or exposition of a verse or parable in an image of nature or the sky. Actions that allow them to frame themselves from the religious and simultaneously find links with religious people(expand the tribe).

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