Keywords: Innovative education programs; newborn advice; quotes, formal education; healthy development.
Description of their identity
Education Gurus is a consumer tribe of professionals and mothers who are experts in children's education. Their identity, therefore, is constituted from the figure of the guide for parents to choose those organizations and people who will be their allies in their children's education.
It is worth mentioning that this is not a global education, but only the one that refers to babies and growing children. Its expertise in children's health, training, and development gives it a coherent sense of identity: its role is based on providing information that provides security to new families.