Description of their identity
The members of the Family Guardians tribe are all parents from 30 to 55. They fulfill their responsibilities by making sure their family are taken care of.
The custom that stands out the most is taking pictures of the family with all the members standing close together. In addition, they share pictures of themselves continually engaging in social activities and rejoicing, speak about the accomplishments of their families, discuss religion, or post aspirational, optimistic, or pro-social statements.
Gender
82% Women, 18% Men.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Family life, child care, couple life, religion, festivities and celebrations.
Brands who they follow/interact with
Visa, Mastercard, Betterware, Clarovideo, Pixar, Samsung, Amazon, Volkswagen, Aeromexico, Ticketmaster.
What hurts or causes them conflict
The fact that this tribe does not prioritize spending time with their families is contentious. Parents' importance on striking a healthy balance between their personal and work lives is reflected in their top concern. Maintain areas for yourself apart from the roles of parent and provider by going beyond.
Kind of Stories consumed by the tribe
This tribe follows brands meant to take care of their family. They mainly participate in publications and campaigns offering sales, such as the Hot Sale, a shortcut to providing goods for their loved ones.
Google Ads Keywords
“credit card offers,” “family places,” “offers for family,” “Amazon offers,” “no interest sales,” “hot sale family.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Parents - All parents: Parents with toddlers, Parents with early-age school children, Parents with preteens | •Family and relationships: Fatherhood, Family, Parenting, Motherhood | |
| •Relationship: Engaged, Married | •Hobbies and activities - Travel: Vacation, Adventure Travel, Theme Parks. | |
| •Other interests: Mastercard, Amazon, Family. |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle
