Farm Fams

Consumer Tribe: Farm Fams

Farm Fams
Consumer Tribe: Farm Fams
Keywords: God; family; rural context; agriculture; farm; soccer; traditions; culture; Mexican society. 

Description of their identity
Farm Fams is one of the few tribes determined by its geographic location:

  • They are rural dwellers or lovers of rural life.
  • They express pride in avoiding urban bustle and maintaining the peace and tradition of Mexico's village dynamics.

Although most of its members are legally adults, the age range is between 18 and 60. They identify with the romantic customs and traditions of country life in the Mexico of yesteryear: they proudly share diaries of their attendance at fairs, charreadas, kermesses and religious celebrations. God is a central figure in their identity and social activity; personal achievements and expressions of affection for their loved ones are celebrated in his company. The Farm Fams tribe is represented by joyful and emotionally expressive people who constantly seek to see God's blessing in everything that happens and for whom family closeness is essential.

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