Glitter Stars

Consumer Tribe: Glitter Stars

Glitter Stars
Consumer Tribe: Glitter Stars
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Keywords: Selfies, make-up, posed photos, aspirational phrases, friends, travel.

Description of their identity

Glitter Stars tribe comprises women between 20 and 40 years of age. The members of this tribe are distinguished by the fact that they place a strong emphasis on their faces and present them in an aesthetically pleasing manner; hence, selfies and the use of makeup are significant components of their digital footprints. In addition, it is not unusual for them to make an attractive appearance in places where people congregate, such as on vacations or at parties.

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