Description of their identity
This consumer tribe represents people who strategically use socio-digital channels to expose their impetus for self-improvement. Mostly teenagers and young people between 15 and 25 years old who are studying a school grade build their identity based on establishing short, medium and long-term goals; they become subjects who wish to optimize themselves day by day.
Renewing and updating their knowledge is how they express themselves and their activities. It is about exposing themselves to constant optimization. For this, they upload photographs of their diplomas, videos of the courses they are taking, images of themselves presenting in class, moments of study, and books. All in all, many members are in a continuous learning phase that will lead them to success.