Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Netflix's Vertical Feed

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Netflix, Vertical Feed, Algorithmic Discovery, Platform Strategy, Digital Media, Media, TikTok, Engagement

Eureka

Case Studies Social Media

DrinkMates and the Platform Promise of Spontaneous Sociality

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Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation

Eureka

Case Studies Social Media Business To Business

Cameo and TikTok

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Platform Capitalism, Creator Economy, Brand Revitalization, Digital Strategy, Consumer Culture, Video Messages, Celebrities, Influencers, Creators

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Case Studies Social Media Technology Learning and Teaching

AuraTap

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Digital Anthropology, Avatar Mediation, Brand Semiotics, Consumer Culture, Spatial Computing

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Case Studies Social Media Technology Learning and Teaching

Meta AI agent

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AI Agents, Executive Leadership, Meta, Digital Strategy, Organizational Innovation

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Case Studies Social Media Retail and Shopping

X: Shoppable links

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Social Media Advertising, Platform Monetization, Brand Semiotics, Consumer Trust, Digital Transformation

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Case Studies Social Media Sports and Games

YouTube, FIFA

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Platformization, Datafication, Sports Broadcasting, Consumer Engagement, Digital Culture, Case Study

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Eurekas Food & Beverage Social Media

HEYBAR

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Heybar, Heynu, Kay Dudley, Brand Semiotics, Plant-Based Nutrition

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Case Studies Film & TV Entertainment Social Media

TikTok & Apple Music

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Algorithmic Recommendation, Platform Integration, Consumer Behavior, Music Streaming, Digital Culture

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Case Studies Social Media Film & TV Entertainment

National Geographic Creators

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National Geographic, Creator Cohort, Maya Higa, Influencer Marketing, Digital Transformation

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Case Studies Social Media Retail and Shopping Business To Business

YouTube, Rakuten Ichiba

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V-Commerce, Creator Trust, Social Shopping, Platform Capitalism, Brand Strategy

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Eurekas Social Media Personal Aesthetics Business To Business

NYX Professional Makeup & Pinterest

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Experiential Retail, Sensory Branding, Consumer Culture, Digital Trends, Pop-Up Activation

Eureka