Happily Ever Laureates

Consumer Tribe: Happily Ever Laureates

Happily Ever Laureates
Consumer Tribe: Happily Ever Laureates
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Keywords: Graduation, diplomas and certifications, celebration, family, friends, thanksgiving.

Description of their identity

The following tribe is composed of men and women between 22 and 25 years old who articulate their identity as graduates with a tone of celebration and pride.

This tribe shares content on the day of their graduation, showing the diploma that accredits them, or simply portraying themselves at their Alma Mater university. They also share moments of celebration after graduation and their pride for having studied for their master's degree. This type of content serves as a "digital diploma" for the community that follows them in networks, it can be a sign of work/intellectual status or even the opportunity to expand their job offers.

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