Consumer Tribe: Heroes

Consumer Tribe: Heroes
Keywords: Political campaigns; social awareness; political parties; motivational phrases; society issues. 

Description of their identity
One of the many tribes that relate to social media has been called "The Heroes": a warp of people who attach their public and private identity to the political party in which they find themselves. In this sense, the political, rather than being a form of organization, discussion, and management of the public, is reduced, within their communication, to the exposure of what the political party in which they are, or in a given case, their campaign, does.

Now, the metaphor of the hero works in an archetypal way in their digital activity and exposure of their person. All members are individuals who have overcome obstacles for personal gain and the common good. Images and phrases highlighting how the person or political party sees others are most abundant in the social media of these profiles.

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