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Keywords: Sports, alcohol consumption, physical activity, going out with friends, outings with friends, BBQ, food.
Description of their identity
The Insatiable Comrades tribe is made up of a group of men around 40 years old who articulate their digital identity based on masculinity that is characterized by not being satiated or their capacity for consumption.
To build this figure, the tribe shares images where they show themselves eating and drinking with their friends in moments of entertainment, recreation and physical activity. Their publications highlight the excesses they live and the passion they have for events, figures or sports teams.
