Itinerant Workforce

Consumer Tribe: Itinerant Workforce

Itinerant Workforce
Consumer Tribe: Itinerant Workforce
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Keywords: Health, home office, remote work, exercise, schedule tips, work, travel, nature, video blogs. 

Description of their identity

This tribe comprises a group of profiles between 20 and 40 years old who position themselves in digital media as employees, entrepreneurs or freelancers who reconcile the personal sphere with work. Hence, their profiles use social media to show tips to perform better, rest and work in any scenario.

Itinerant Workforce, in this sense, portrays a tribe that arises from the trend of performing home office: profiles that travel around the world and use applications and platforms to find aesthetic spaces, immersed in the natural and, above all, with digital connection for your computer, computer or smartphone.

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