Journey Tellers

Consumer Tribe: Journey Tellers

Journey Tellers
Consumer Tribe: Journey Tellers
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Keywords: Everyday life, pets, outdoor visits, neighbors, commuting, outings.

Description of their identity

The current tribe, which is known as Journey Tellers, is comprised of a warp of men, adults, and young people from 23 to 35 years old who articulate and expose their identity as if they were narrators of their daily lives. In other words, these individuals are not celebrities who are committed to showing others the events (both small and large) that occur in their daily lives.

As a result, individuals use the platforms to reveal their day-to-day lives, emphasizing the significant moments that occur in their daily lives from a personal "Point of view" perspective. The information they provide includes things like a trip to the park, the sounds that can be heard within their home, their pets, and other things. Rather than meeting or narrating "behind the lens," the members of this tribe almost always meet or present themselves behind the camera. This is something that should be mentioned.

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