Kid Hearts

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Keywords: Cartoons, events about their favorite cartoons and animated movies, family, leisure time.

Description of their identity

This consumer tribe comprises a set of profiles of people aged 10 to 16 who are in a transitional stage, leaving childhood behind to enter adolescence. What distinguishes this tribe is how, through their publications, they continue to show behaviors typical of boys and girls.

Specifically, they identify themselves as fans of animated content for children and share posts related to events related to this type of content or simply show how they enjoy it. They use simple, even childish, language. In addition, it is important to note that some of these profiles openly share being neurodivergent.

Gender

10% Women, 90% Men

The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.

Conversation Topics

Cartoons, events about your favorite cartoons and animated movies, family, leisure time.

Brands who they follow/interact with

9gag, ONErpm Latino, Radio Disney, Nintendo, Disney Studios LA, Dulces de la rosa, Burger King.

What hurts or causes them conflict

The tribe experiences a pain: social rejection due to displaying behaviors that do not correspond to their age. By nostalgically expressing elements that identify them as children, they feel pressured to behave differently or present age-appropriate affinities.

Kind of Stories consumed by the tribe

The tribe is interested in consuming stories and narratives as a vehicle to revive their childhood affinities and interests. They interact with nostalgic social media posts and brands, sharing content related to kids and cartoons.