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Keywords: Religious discourse, God phrases, religious images, family moments.
The Lord Shepherds tribe includes mainly female profiles from 35 to 65 on social media as proud disseminators of their Catholic faith. In this way, they use their digital profile as another means to preach The Word and position themselves from the figure of the devout.
For the members of the tribe, social media is one more space that can be useful to transmit the message they consider most important: the values of the Catholic religion, such as faith, love, fear of God, patience and perseverance, among others. In that sense, their contents are images with phrases that fulfill a preaching function.
