Milka has developed a device that will allow vision-challenged children to participate in Easter egg hunts.
In collaboration with the Federation of the Blind of France, the chocolate confectioner Milka and the creative firm DAVID Madrid developed a device called the "Beeping Bunny." This device enables visually impaired individuals to use their sense of hearing to locate hidden delicacies. The organization Milka, which has been concentrating on ideas related to tenderness since the 1960s, has expressed the hope that this work will "make Easter even more tender." A pleasant tune is played from the concealed location of the purple device, which is holding Milka's famous Easter rabbit, whenever a youngster is in close proximity to it. The Beeping Bunny was put to the test by youngsters who have vision impairments as they were participating in their own Easter treasure hunt. The children's joyous experience was captured in a video that you can watch below.
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