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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Google & Jacaranda Health
Case Studies Technology Health & Wellbeing Business To Business Social Awareness

Google & Jacaranda Health

tiers
Algorithmic Biopolitics, Technological Solutionism, Healthcare Democratization, Digital Inequality, Medical Surveillance, Technological Intermediation
Eureka Eureka
Reebok & Generation Joy
Case Studies Health & Wellbeing Mobility and Transport Business To Business

Reebok & Generation Joy

tiers
Athletic Performance, Brand Collaboration, Consumer Tribes, Identity Construction, Wellness Consumption, Symbolic Capital
Eureka Eureka
The White Lotus
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business Luxury

The White Lotus

tiers
Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption
Eureka Eureka
Duolingo x The Loog
Case Studies Learning and Teaching Business To Business Art & Culture

Duolingo x The Loog

tiers
Educational Technology, Material-Digital Hybridization, Embodied Learning, Brand Extension, Multimodal Education, Gamified Pedagogy
Eureka Eureka
Waze & Pabllo Vittar
Case Studies Mobility and Transport Business To Business Technology

Waze & Pabllo Vittar

tiers
Digital Representation, Platform Localization, Voice Personalization, Queer Marketing, Parasocial Interaction, Algorithmic Culture
Eureka Eureka
Netflix & Suntory
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Netflix & Suntory

tiers
Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing
Eureka Eureka
Mars Wrigley & Amazon Australia
Case Studies Food & Beverage Retail and Shopping Business To Business

Mars Wrigley & Amazon Australia

tiers
Algorithmic Reward Systems, Digital Anthropology, Consumer Ritualization, Behavioral Marketing, Surveillance Capitalism, Platform Reciprocity
Eureka Eureka
HMD & Mattel
Case Studies Business To Business Technology

HMD & Mattel

tiers
Digital Minimalism, Heterotopia, Brand Semiotics, Retrobranding, Consumer Resistance, Attention Economy
Eureka Eureka
Hyundai Motor & Kia Robotics
Case Studies Health & Wellbeing Learning and Teaching Technology Mobility and Transport

Hyundai Motor & Kia Robotics

tiers
Wearable Robotics, Human Augmentation, Labor Anthropology, Embodied Technology, Exoskeletal Systems, Bionic Enhancement
Eureka Eureka
Mercedes-Benz & Starbucks
Case Studies Mobility and Transport Food & Beverage Business To Business

Mercedes-Benz & Starbucks

tiers
Electric Mobility Infrastructure, Experiential Sustainability, Third-Space Evolution, Luxury Brand Collaboration, Consumption Rituals, Green Semiotics
Eureka Eureka
Kirishima Shuzo & Starbucks
Case Studies Food & Beverage Business To Business Ecology and Sustainability

Kirishima Shuzo & Starbucks

tiers
Circular Economy, Biocultural Sustainability, Traditional Craftsmanship, Cross-Cultural Collaboration, Material-Semiotic Assemblage, Hyperlocal Modernity
Eureka Eureka
Revolut & Visa
Case Studies Banking & Financial Services Learning and Teaching Business To Business

Revolut & Visa

tiers
Algorithmic Finance, Digital Touchpoints, Financial Socialization, Gen Z Consumption, Educational Technology, Fintech Materialization
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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