Mission Exchangers

Consumer Tribe: Mission Exchangers

Mission Exchangers
Consumer Tribe: Mission Exchangers
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Keywords: Experiences in communities, learning about rural life, social work, collaboration, nature.

Description of their identity

The Mission Exchangers tribe comprises profiles between 28 and 45 years old who do social work in rural communities, which allows them to learn artisanal processes and stay in contact with nature. In that sense, the tribe exchanges value with society in an individual way (by not belonging to a company or collective) and seeks, in a certain way, to contribute and learn about a cause or multiple causes. Specifically, they use Instagram to showcase their new activities in each community, their expeditions and the people with whom they share or exchange ideas or objects.

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