Description of their identity
The tribe "Political Nerds" comprises a collection of profiles of women from 20 to 35 years old who present themselves on their digital social media platforms as individuals who are associated with particular social issues. At the same time, these individuals consider themselves to be intellectuals since they engage in academic activities or read for academic publications.
Furthermore, their contents are primarily geared toward positioning themselves in favor of the rights of vulnerable or minority groups. This is how they are understood. Second, they demonstrate their cultural interests, the work that they have read, and the activities that they have participated in that are supportive of the causes that they support.
Gender
100% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Feminism, animal adoption campaigns, environmental care, art, and cultural activities.
Brands who they follow/interact with (LATAM)
Flavita Banana, UNAM, Cineteca, AJ+ Español, Corona capital, Endémico_mx, Ojo de nómada.
Brands who they follow/interact with (Global)
AJ+ Español, New Yorker, Time Out, Propublica, More Perfect Union.
What hurts or causes them conflict
The discrepancies that exist between the tribe's political and ethical stance and its cultural preferences or hobbies end up being detrimental to the group. It is a tribe that constantly analyzes not only what occurs in the outside world but also its social practices, which might give rise to situations in which some members lack social or ecological justice.
Kind of Stories consumed by the tribe
Political Nerds are particularly interested in narratives that convey a message that is congruent with their interests. The tribe aspires to solidify itself as a means of information, an instrument of social condemnation, and, lastly, a place or moment of peace desires that brands not only sell or "entertain" but also serve as a source of information and the spread of social awareness.
Google Ads Keywords
"Feminism," "animal adoption campaign," "care for the environment," "art," "cultural activities," "social and political awareness."
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Hobbies and activities -Politics and social issues: Charity and causes, volunteering | ||
| -Other interests: Feminist philosophy, Culture, STOP ANIMAL ABUSE (website), Time Out Magazine. |
What Social Media accounts do they follow?
What Podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
