Keywords: Luxury brands, unusual activities, travel, exotic destinations, exotic gastronomy.
Description of their identity
This tribe is a group of profiles between 20 and 35 years old that show themselves as extravagant, luxurious, and wasteful. In that sense, their identity depends significantly on the material goods they own, the brands they can buy, and the private places they can access.
Among their publications are photographs of the spaces they occupy, such as hotels or places they visit that are not accessible to people with low purchasing power. They also show a striking style of dress and the performance of unusual leisure activities. Stylized, seemingly banal details and objects are another totem for the tribe.