Pro Diversity

Consumer Tribe: Pro Diversity

Pro Diversity
Consumer Tribe: Pro Diversity
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Keywords: Tolerance; plurality; equality; nightlife; social emancipation; social marches; community causes; LGBT.

Description of their identity

This tribe comprises men and women (from 20 to 40 years old) who openly express their sexual preference (homosexual) and discourse of tolerance towards the different ways of life that can manifest themselves in the 21st century. Not all profiles are considered homosexual, as some heterosexuals position themselves from the same plural and multicultural discourse.

The acceptance of diversity is the central axis that unites this tribe. Beyond sexual preferences, members express their commitment to social causes that defend minorities, an ecological discourse supported by statistical data, messages and phrases of authors highlighting the acceptance of all cultures and tolerance towards others. In short, they not only remain in discourse but act in favour of social emancipation.

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