Case Studies Food & Beverage Social Media Lunchly tiers Influencer Marketing, Brand Extension, Parasocial Relationships, Consumer Culture, Digital Anthropology, Children Advertising Eureka
Case Studies Food & Beverage Film & TV Entertainment Doritos Crash the Superbowl tiers Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production Eureka
Case Studies Travel and Outdoors Food & Beverage Mountain Dew tiers Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement Eureka