Proud Inkers

Description of their identity

The Proud Inkers tribe comprises adult men and women between 30 and 45 who get their digital identity from the Gothic culture. They utilize various forms of digital media to declare themselves as members of an underground cultural movement influenced by literary and cinematic horror.

A predilection for goth rock, the supernatural, and tattoos are some of the defining characteristics of this subculture. This group customizes sharing content depicting their tattooed bodies, pictures associated with death or the hereafter, and even positions that pay homage to self-determination.

Gender

50% Women, 50% Men

The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.

Conversation Topics

Tattoos, Gothic literacy, Cinematic Horror, Black, Death, Motorcycles, Music.

Brands who they follow/interact with

Goth N’ Rock, Tripp NYC, Product Range, Pin Up Couture, Vans, Hot Topic, Chain Machlev.

What hurts or causes them conflict

The fact that they portray an image opposed to their principles is the source of this tribe's internal strife. For instance, they perceive themselves as feeble, devoid of individuality, or lacking flair. It is of the highest significance to them to demonstrate in their day-to-day lives that their sense of style is congruent with who they are.

Kind of Stories consumed by the tribe

The tribe demonstrates a connection to publications primarily concerned with esthetic features that are enigmatic, unusual, and unorthodox. In addition to this, it has connections to topics that are associated with passing away, as well as rituals associated with funerals that reference its aesthetic, such as Halloween and the Day of the Dead.

Google Ads Keywords

“Cinematic Horror,” “Dark aesthetics,” “Goth Influencers,” “Popular Inks,” “Kat Von D Tattoos.”

Facebook Ads Targeting

Brands and campaigns that may address this consumer tribe: