Rebel Nerds

Consumer Tribe: Rebel Nerds

Rebel Nerds
Consumer Tribe: Rebel Nerds
Keywords: Social Science, Humanities, Memes, Academic Training, Everyday Life.

Description of their identity

The Rebel Nerds tribe is a group of profiles from 25 to 35 years old who present themselves as intellectuals and academics, which gives them a comedic aspect of their identity. Because they believe that the school or workplace is not merely a place of seriousness and formality, as is generally thought, they have given themselves the term "Rebel Nerds." This is because they have a certain degree of defiance with respect to institutions.

They demonstrate their dissidence by employing academic discourses to develop or disseminate humorous content, which ultimately results in a more implausible level of humor.

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