Regnum Christi

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Keywords: Religious events; children's achievements; effort; baptisms, first communions, weddings.

Description of their identity
Regnum Christi is one of the tribes that articulate their identity with the religious dimension above the social and family size. In other words, they are people who work in the institution, fathers, mothers and young volunteers who fervently demonstrate their devotion to professing and being firmly anchored to Catholic religiosity.

However, their identity depends not only on the simple display of Catholic values in social media but also on the disciplined coherence of their person in the different spheres. For this reason, families exhibit their Catholic events (baptisms, first communions); priests are shown at social events in the neighbourhood, emphasizing their closeness and proper treatment of their community.

Topics of conversation
Religious photos; children's achievements; discourse on effort; baptisms, first communions.

Gender
60% Women; 40% Men.

The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.

Brands who they follow/interact with (Mexico)
El Norte, Mensajes Positivos, Emergí Viva, Niños de Ahora. Cosas Católicas, Biblia Católica para Jóvenes (www.BibliaParaJovenes.org), María Visión, Católico defiende tu fe, Mujer Católica, Enciende tu Fe.

Brands who they follow/interact with (Global)

EWTN, Vatican News, Catholics Come Home, Catholic News Agency, Walmart, Target.

What hurts them or causes them conflict?
The great pain of the tribe has to do with the extraordinary demands that members place on themselves and demands from others. To belong, members must avoid actions that go against Catholic values. As a result, the tribe is constantly concerned about avoiding incoherence in the different spheres in which it operates.

What kind of stories do they consume?
The narratives that are connective with the digital tribe not only directly show Catholic symbols and symbolic figures but also present the traditional family from the point of view of union, affection and happiness. Above all, those messages position the members from their roles: father (provider), mother (caregiver) and children (fruit of the love of the family).

Keywords for Google Ads campaigns
"regnum christi", "regnum christi meditation", "mass schedule", "orthodox Catholics".

In January 2022, Facebook Ads removed Detailed Targeting options that related to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

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