Save the Children

Consumer Tribe: Save the Children

Save the Children
Consumer Tribe: Save the Children
Keywords: Child protection; women's rights; motherhood; journalism; education; peace culture.

Description of their identity

Save the Children represents people between 20 and 50 who articulate their identity through their search for a dignified childhood. It is worth mentioning that many of the profiles are professionals in the social and human sciences who define themselves from social conscience and the search for collective well-being.

Acting -not remaining in social protest- generates a collective identity for this group. These profiles have a pro-childhood stance from their recurrent participation in social causes, public demonstrations and collecting resources for NGOs. And for this reason, their social media emulates a magazine that exposes all actions they carry out for children, in addition to others that have to do with gender, mobility and citizen participation.

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