Self Made Women

Consumer Tribe: Self Made Women

Self Made Women
Consumer Tribe: Self Made Women
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Keywords: Travel, painting, literature, music, female empowerment, personal achievements.

Description of their identity

This tribe is composed of women who, unlike the purely aesthetic approach, are shown from a gender perspective that implies the construction of an empowered woman from the notion of multifaceticity; one who can carry out several activities at the same time and who develops in different areas: family, social and work.

This is reflected in an identity axis centered on personal empowerment, which is manifested mainly through travel, professional achievements, friendships with other women and appreciation for art.

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