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Keywords: Travel, empowerment speech, tarot, mysticism, spirituality.
Description of their identity
This tribe is articulated by a network of profiles from 18 to 40 years that position themselves in socio-digital media based on female empowerment linked to several elements:
• The re-connection with nature. It is about connecting with nature and taking advantage of its potential.
• The connection of the person with her spirituality. Hence the exposure to practices such as tarot and spiritual discourse impregnated in their digital activity.
• The link with female friendships. Hence the publications where they appear traveling alone or with a group of female friends.
