Soul Empowered
Consumer Tribe: Soul Empowered
Keywords: Travel, empowerment speech, tarot, mysticism, spirituality.

Description of their identity

This tribe is articulated by a network of profiles from 18 to 40 years that position themselves in socio-digital media based on female empowerment linked to several elements:

• The re-connection with nature. It is about connecting with nature and taking advantage of its potential.

• The connection of the person with her spirituality. Hence the exposure to practices such as tarot and spiritual discourse impregnated in their digital activity.

• The link with female friendships. Hence the publications where they appear traveling alone or with a group of female friends.

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