Consumer Tribe: Spartans

Consumer Tribe: Spartans
Keywords: Cycling, gym, marathons, exercise, nature travel. 

Description of their identity

This tribe comprises a network of people between 20 and 40 years old who are victorious athletic figures. In this sense, their digital activity is oriented to show all those moments they physically exercise: running, being in the gym or riding a bike. Therefore, the identity axis of the tribe has to do with the person's exposure to sports performance.

The tribe not only exposes itself by exercising but defines itself with words such as cyclist and runner, which show a subject dedicated to physical performance. This tribe is interested not only in exercising but also in taking care of their diet.

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