Sprite's Jewelry

Personal Space, Soda, Knocklaces, Sensors, Privacy, Gen Z

Sprite's Jewelry

Smart jewellery has been introduced by Sprite to alert people to potential attackers.

In April of 2024, Sprite Brasil presented a collection of jewelry that was equipped with technology and was designed to safeguard one's personal space. There are sensors built into the Knocklaces that connect to the wearer's smartphone. These sensors provide notifications and automatically change the screens to ensure that the wearer's privacy is protected if their parents or other people come close. The purpose of the goods was to encourage healthy talks between members of Generation Z and their parents, and they were distributed to influencers who were still living with their parents. The necklaces, which were made from aluminum that had been recycled from Sprite cans, were not available for purchase any longer.

Consumer tribes that may relate to this case study:

Super Advertisers
Consumer Tribe: Super Advertisers
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.