Zillow & Claude: Expanding AI-Powered Home Search Across Assistants
tiers
Digital Anthropology, Brand Semiotics, Technological Mediation, Algorithmic Visibility, Extended Self, Case Study
Dandelion Energy: Geothermal Heating Comes Standard in 100 Homes
tiers
Choice Architecture, Social Norms, Reference Groups, Brand Semiotics, Consumer Culture, Strategic Partnerships
Graceful Finance: The Financial Language of Staying Home
tiers
Brand Semiotics, Consumer Culture, Social Identity, Symbolic Consumption, Aging In Place, Case Study
Switch Together: How Neighbors Lower the Cost of Going Solar
tiers
Collective Consumption, Social Identity, Reference Groups, Symbolic Consumption, Brand Community, Consumer Culture
Adaptive Roof Coatings and the Cultural Work of Passive Sustainability
tiers
Consumer Culture, Brand Semiotics, Technological Mediation, Sustainability, Persuasion, Social Identity
Santander & Octopus Energy
tiers
Brand Semiotics, Consumer Culture, Ethical Consumption, Strategic Partnerships, Choice Architecture, Social Identity
