Microsoft Copilot: The AI Assistant Riding With You
tiers
Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity
Hyrox: Taking the Fitness Community to Sea
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Ritual, Community Building
Thula: The Sound of an Electric Safari
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Sustainability, Case Study, EV, Wildlife
ChargeUp SF: Letting Residents Map the EV Future
tiers
Symbolic Consumption, Choice Architecture, Social Identity, Digital Anthropology, Brand Semiotics, Civic Participation, EV Chargers, San Francisco
From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice
tiers
Symbolic Consumption, Brand Community, Ritual, Affordances, Social Identity, Platform Culture
Ford's AI Assistant and the Domestication of the Machine Voice
members
Consumer Culture, Brand Semiotics, Human-Machine Interaction, Digital Anthropology, Meaning-Making, Customer Experience
Rivian, Waze, and the Dashboard as a Site of Collective Belonging
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technology Acceptance, Symbolic Consumption
XPeng's Second-Generation VLA and the Cultural Reframing of the Autonomous Car
tiers
Autonomous Driving, Brand Semiotics, Consumer Culture, Digital Anthropology, Category Innovation, Human-Machine Mediation
Canyon Predict: Engineering Foresight and the Reconfiguration of the Cyclist's Body
tiers
Brand Semiotics, Consumer Culture, Philosophy Of Technology, Datafication, Social Identity, Digital Anthropology
Hongqi and the Solar Roof: Reframing the Automobile as a Producer
members
Symbolic Consumption, Brand Semiotics, Product Design, Digital Anthropology, Innovation Strategy, Case Study
The Standby Release Valve: How United Turned a Waiting Room into an Agentive Ritual
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Service Design, Symbolic Consumption, Consumer Agency
Aomori and the Cultural Reinvention of Japanese Wellness Travel
tiers
Consumer Culture, Brand Semiotics, Symbolic Consumption, Cultural Capital, Market Entry, Ritual