Rivian: A Live Camera Feed for Pets Inside the R2
members
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Mediation, Privacy, Pets
Indimate BSR: A $399 Blind Spot Radar for Motorcycles
tiers
Product Design, Technology Mediation, Symbolic Consumption, Social Identity, Consumer Culture, Case Study
Atmos Rewards: Travelers Choose Their Own Loyalty Community
tiers
Brand Community, Symbolic Consumption, Social Identity, Consumer Tribes, Brand Semiotics, Loyalty Strategy, Airlines
Geely: Battleship 700 Can Swim for Up to 40 Minutes
tiers
Symbolic Consumption, Brand Semiotics, Product Design, Social Identity, Persuasion, Emergency, Hybrid Cars, Floating Cars
Fanatec: An Official F1 Racing System for Sim Racers
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Fandom, Philosophy Of Technology, Social Identity, Driving
Microsoft Copilot: The AI Assistant Riding With You
tiers
Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity
Hyrox: Taking the Fitness Community to Sea
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Ritual, Community Building
Thula: The Sound of an Electric Safari
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Sustainability, Case Study, EV, Wildlife
ChargeUp SF: Letting Residents Map the EV Future
tiers
Symbolic Consumption, Choice Architecture, Social Identity, Digital Anthropology, Brand Semiotics, Civic Participation, EV Chargers, San Francisco
From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice
tiers
Symbolic Consumption, Brand Community, Ritual, Affordances, Social Identity, Platform Culture
Ford's AI Assistant and the Domestication of the Machine Voice
members
Consumer Culture, Brand Semiotics, Human-Machine Interaction, Digital Anthropology, Meaning-Making, Customer Experience
Rivian, Waze, and the Dashboard as a Site of Collective Belonging
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technology Acceptance, Symbolic Consumption