Struggle Learners

Consumer Tribe: Struggle Learners

Struggle Learners
Consumer Tribe: Struggle Learners
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Keywords: Student life, postgraduated, work life, responsabilities.

Description of their identity

The tribe called Struggle Learners is made up of profiles of graduate students who construct their identity by showing their student life from a love-hate relationship. The tribe also shows their work life based on this logic. This exhibition of their daily life is based on two axes:

  1. To show the great amount of time they spend at the university is always connected to their pride in the effort they make to continue studying and being part of their institution.
  2. They use illustrations or memes to humorously complain about the arduous task of being a student. This builds an image of a dedicated student who, despite the heavy workload, emerges victorious.

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