Nine Hours & NTT
tiers
Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data
StolenTime
tiers
Grief Tourism, Emotional Commodification, Therapeutic Liminality, Wellness Consumption, Experiential Healing, Spiritual Commercialization
The Fruit Pillbox
tiers
Behavioral Design, Consumption Rituals, Nudge Theory, Packaging Innovation, Health Compliance, Implementation Intentions
Ulta Beauty Joy Council
tiers
Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption
Astrid
tiers
Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization
Vyrao
tiers
Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness
Every Side of You
tiers
Emotional Capitalism, Identity Performance, Digital Authenticity, Algorithmic Consumption, Aesthetic Politics, Affective Branding
Orgasmic Skin
tiers
Category Convergence, Destigmatization, Wellness Capital, Beauty Ritual, Embodied Pleasure, Medicalization
Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Blue Shield of California
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Harry’s
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
CoppaFeel!
tiers
Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy