Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

For Gen Z and Millennials, Creators Outshine TV Stars

members

North America

Eureka

Consumer Statistics Retail and Shopping Social Media

Brand Loyalty Grows When Passions Align

members

Global

Eureka

Consumer Statistics Fashion and Apparel Luxury Social Media

Influencers Drive Luxury Buys on Social Platforms

members

Europe

Eureka

Consumer Statistics Social Media

Youtube Viewers

members

Global

Eureka

Consumer Statistics Technology Social Media

Social Media Use Reaches New Heights Worldwide

members

Global

Eureka

Case Studies Technology Social Media Travel and Outdoors

Wingle

tiers

Social Networking, Digital Anthropology, Platform Economy, Privacy Design, User Experience, Transport Technology

Eureka

Case Studies Food & Beverage Social Media

Pestle

tiers

Digital Anthropology, Platform Migration, Algorithmic Sovereignty, Content Remediation, Culinary Technology, Privacy-Conscious Design

Eureka

Case Studies Banking & Financial Services Social Media

Banco Santander

tiers

Digital Banking Transformation, Platform-Native Marketing, Participatory Brand Culture, Generation Z Engagement, Cultural Intermediaries, User-Generated Content

Eureka