Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Primark & Pinterest

tiers

Visual Commerce, Consumer Co-creation, Digital Retail, Mood Board Marketing, Omnichannel Experience, Brand Collaboration

Eureka

Case Studies Mobility and Transport Social Awareness Social Media

Chilean Ministry of Transport

tiers

Semiotics, Behavioral Change, Cultural Symbols, Road Safety, Digital Distraction, Social Marketing

Eureka

Case Studies Social Media Technology

MapQuest

tiers

Digital Cartography, Platform Sovereignty, Participatory Mapping, Brand Differentiation, User Agency, Algorithmic Resistance

Eureka

Case Studies Retail and Shopping Social Media

IKEA & TikTok

tiers

Digital Servicescape, Consumer Tribes, Interactive Commerce, Pet Marketing, Social Media Retail, Experiential Marketing

Eureka

Case Studies Mobility and Transport Travel and Outdoors Social Media

SouthWest Airlines & TikTok

tiers

Flying Car, Urban Air Mobility, Autonomous Systems, Transportation Platform, Electric Aviation, Multimodal Infrastructure

Eureka

Case Studies Social Media Social Awareness

Milpamerica.org

tiers

Digital Sovereignty, Grassroots Technology, Platform Cooperativism, Indigenous Media, Algorithmic Resistance, Counter-Infrastructure

Eureka

Case Studies Social Media Food & Beverage

Pestle & TikTok

tiers

Algorithmic Mediation, Digital Culinary Culture, Platform Intermediation, Consumer Knowledge Systems, Recipe Digitization, Social Media Translation

Eureka

Case Studies Social Media Personal Aesthetics

Botiverso

tiers

Content Creator Economy, Generational Marketing, Social Commerce Strategy, Digital Inclusion, Brand Community Building, Algorithmic Culture

Eureka

Case Studies Social Media Travel and Outdoors

Singapore Tourism Board Oceania

tiers

Gamification, Destination Marketing, Creator Economy, Platform Tourism, Participatory Culture, Transmedia Campaigns

Eureka

Case Studies Social Media

Snapchat Creators

tiers

Platform Capitalism, Creator Monetization, Digital Labor, Attention Economy, Content Platformization, Algorithmic Marketplace

Eureka

Case Studies Social Media Travel and Outdoors

Travly

tiers

Platform Capitalism, Digital Labor, Algorithmic Recommendation, Visual Culture, Prosumer Economy, Travel Technology

Eureka

Case Studies Social Media Technology

TikTok & Goodstack

tiers

Platform Affordances, Creator Fundraising, Digital Mobilization, Charitable Giving, Fintech Integration, Social Media Philanthropy

Eureka