Consumer Tribe: Techies

Consumer Tribe: Techies
Keywords: technology; programming; video games; online games; software.

Description of their identity
Techies is a tribe composed of a conglomerate of profiles between 18 and 29 years old dedicated to programming, engineering, or technology-related activity. They present themselves to others as introverted people who are pioneers in technology and speak a techie language: programming.

The introverted attitude is, therefore, one of the essential elements in constructing their identity. Personally and professionally, the tribe is hermetic, an issue that goes hand in hand with the programming language (not everyone understands it). Hence, they publish programming codes to express their feelings or programming tips to show themselves as technical savants. They also use memes to show their introverted and awkward side in social relationships.

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