Case Studies Fashion and Apparel Technology AirImagination tiers Nike, Airimagination, Co-creation, Brand semiotics, Digital culture Eureka
Case Studies Film & TV Entertainment Business To Business NASA & Netflix tiers Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics Eureka
Case Studies Personal Aesthetics Food & Beverage Business To Business The Ordinary × MSCHF tiers Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary Eureka