Consumer tribe: Archineers

Consumer tribe: Archineers
Keywords: Constructions, assemblies, before and after representations, construction moments, architecture.

Description of their identity

This tribe is made up of profiles between 20 and 45 years old who position themselves on social media with a multifaceted attitude that combines the look of the architect with that of the engineer, exposing designs, shapes, and measurements.

In this sense, their digital activity not only shows the aesthetics or the guiding concept of the buildings they build but also the technical elements that accompany the construction. It is about rationalizing architecture from its basic mathematical points and from the physical changes it produces in the environment.

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