Description of their identity
This tribe comprises a network of people between 35 and 50 years old who position themselves in digital media from an architectural figure deep in the world of luxury. In this sense, this network of profiles is placed from the following two vectors:
The exposure to their profession (architecture or design) from the practical experience and global vision they build from their international leisure or business trips.
The exposure to a lifestyle that relates art with modern (attached to the material) and postmodern (attached to experiences) luxuries.